Icy Pea: An AI Team To Find Your ICP

Through conversations with several customers, I’ve been thinking about the ways to pinpoint ideal customers. It's been my experience that businesses often miss subtle signals that might reveal a richer picture. It’s easy to rely on assumptions, and even easier these days to lean in on volume. But what if we designed a tool to help us validate our hunches, and even better, actively help us find and connect with our ideal customers?

Icy Pea was born from this question. It's an early-stage project (open for pre-registrations at icypea.io) aiming to explore the depths of each target audience. It acts a bit like a small team of observant specialist agents, quietly gathering clues you might overlook or wouldn't have the time to monitor. Then it highlights patterns that you, as a decision-maker, can interpret and refine.

We're always on the lookout for ways AI can empower individuals to do their best work. Icy Pea aims to give you 1:1 outreach superpowers. It won't do all the work for you, and it won't suddenly give you thousands of leads to feed your sales team, but it will help you figure out who you should be talking to and perhaps how best to reach them.

I'm excited to see how this project evolves. If you're interested in learning more, please pre-register and let me know what you think.