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Great Automation Makes Space for Creative Freedom

Great Automation Makes Space for Creative Freedom

14 January 2025 by Andrew Mayfield

There's something magical about the moment you realise you're free to focus on something that truly matters. It happens for me when I step out of my usual role or discover that a routine job is no longer my responsibility. Suddenly, thoughts wander, and new possibilities surface.

In my experience, effective task automation can spark that same sense of relief. It's not about machines taking over, though I suppose that's a fear we've all heard before. Instead, thoughtful cognitive automation tackles the repetitive tasks that often weigh us down, giving us the clarity to dream and design what's next.

I think it's easy to forget how many little chores we carry around each day. It's as if we're sailing with a deck piled high with loose ends. By automating just a few of those tasks, we free up our bandwidth to explore uncharted waters. Whether it's a fresh project at work or a personal passion we've put off for too long, intelligent automation makes room for more meaningful pursuits.

I'm not suggesting everything should be automated. People, after all, bring experience, empathy, creativity, and adaptability to the table. Yet, if we can let the code handle the mundane, we're more likely to discover our most human strengths. That's often where the real breakthroughs occur.

Over time the small things can add up to create noise and overwhelm. Business process automation can be the antidote. Even little things like unsubscribing from emails you don't read or need, and setting up filters to deal with invoices received, can blow away one of the daily clouds in your sky.

If you do decide to introduce automated systems, consider a gentle approach that respects people's natural rhythms. If the process is too abrupt, it may feel like a sudden and uncomfortable change. But when it's done thoughtfully, we can refocus on the higher-level thinking that truly adds value, both for the individual and the broader organisation.

It's a worthwhile trade, I think: machines handle the busywork, and we get a better shot at what we do best. And maybe that's enough to remind us how, sometimes, letting go of the trivial can uncover the next big thing.