21 October 2025
Documentation As Infraculture
When documentation stops being about the past and starts being about possibility.
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New: Explore our comprehensive AI Glossary - your guide to AI and automation terminology.
A calmer way to scale
From automation to flow
Move from scattered automation to orchestrated momentum — agentic systems that quietly reduce toil and raise the quality of outcomes.
Most automation stops at tasks. We design for flow — connecting the small wins so they compound.
Ortomate helps you map outcomes, then choreograph agents, data, and guardrails around them. The result is clear signals, fewer handoffs, and work that moves of its own accord.
For some teams that means a lightweight operating stack. For others it's a few quiet systems that take the weight off. Either way, you feel it: less noise, more progress.
Real Transformation Stories
Dan & Jo
Make Meaningful Work
“Andrew's obvious connection with our mission has helped us to find more customers and increase our impact using AI and automation without diluting our message or wasting people's time.”
Richard Eltherington
Lazu Life
“Andrew is a AI-Wizard! Lazu is now using AI and marketing automation to increase our international brand presence — without sacrificing our science-backed integrity, or our high-energy message! The results speak for themselves. From my back yard in New Zealand, we're now in 12 countries and things are going GREAT.”
Susan Claire
The Gourmet Quilter
“As a quilter and a team of one, Ortomate has helped me reach more people, make more digital sales, and get more things done with automation and AI. The best part is all the time I get back to spend thinking creatively again -- the whole reason I started doing this!”
Tim Copeland
Runn
“When Runn and Ortomate started working together we set an ambitious goal of doubling our ARR from $5M to $10M by leveraging automation over headcount. We're now a lean high-growth machine, with our SaaS metrics in a better state right across the customer lifecycle.”
Dan Milward
StoryMate
“Together with Ortomate we've built an entire agentic team to support our four-person start-up and it honestly feels like we're getting the work done equivalent to a team of twenty. And because I've run small teams before, it's like the good days with that team of twenty, with almost none of the headaches and chaotic days.”
Latest Musings
22 September 2025
Reading Against Ourselves: Introducing CounterArticle
A simple tool for practicing intellectual humility — deliberately seeking the strongest case for another perspective before making up our minds.
18 September 2025
The Shape of Teams to Come
When people and AI work side by side, the old models stop making sense. It’s time for a new operating system for teams. One that reflects how work actually works.
Ready to lead your business into the future?
Take the next step toward transforming your business with AI. Start with a conversation with us about your automation potential.
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