
I'm Building an AI Glossary
Reflections on the power of words in making AI accessible to everyone.
New: Explore our comprehensive AI Glossary - your guide to AI and automation terminology.
Artificial Intelligence ⊕ Human Experience
Get clear, strategic guidance on which AI and automation tools will actually drive value for your business, and how to implement them successfully
Understanding your unique context, challenges, and team dynamics before suggesting solutions.
Beginning with pilot projects that build confidence and demonstrate value quickly.
Using data-driven insights to improve and adapt our approach continuously.
Expanding successful initiatives while maintaining quality and cultural alignment.
Dan & Jo
Make Meaningful Work
“Andrew's obvious connection with our mission has helped us to find more customers and increase our impact using AI and automation without diluting our message or wasting people's time.”
Richard Eltherington
Lazu Life
“Andrew is a AI-Wizard! Lazu is now using AI and marketing automation to increase our international brand presence — without sacrificing our science-backed integrity, or our high-energy message! The results speak for themselves. From my back yard in New Zealand, we're now in 12 countries and things are going GREAT.”
Susan Claire
The Gourmet Quilter
“As a quilter and a team of one, Ortomate has helped me reach more people, make more digital sales, and get more things done with automation and AI. The best part is all the time I get back to spend thinking creatively again -- the whole reason I started doing this!”
Tim Copeland
Runn
“When Runn and Ortomate started working together we set an ambitious goal of doubling our ARR from $5M to $10M by leveraging automation over headcount. We're now a lean high-growth machine, with our SaaS metrics in a better state right across the customer lifecycle.”
Dan Milward
StoryMate
“Together with Ortomate we've built an entire agentic team to support our four-person start-up and it honestly feels like we're getting the work done equivalent to a team of twenty. And because I've run small teams before, it's like the good days with that team of twenty, with almost none of the headaches and chaotic days.”
Take the next step toward transforming your business with AI. Start with a conversation with us about your automation potential.
Get in touchReflections on the power of words in making AI accessible to everyone.
Exploring why startups should embrace automation from the outset by turning bottlenecks into opportunities.
As businesses meet growing complexities, the shift from traditional SaaS to 'Service as Software' is propelled by AI's dynamic capabilities, offering personalised and adaptive solutions.